Google Adwords in Log Files

[ugamis1]

Am I right that pagead2.googlesyndication.com stands for clicks generated from the content ads in google adwords?

Also, in the log files what do the 'search partners' and regular 'google search' entries look like? How would you parse them out.

Thx.

David

[marek]

Am I right that pagead2.googlesyndication.com stands for clicks generated from the content ads in google adwords?

Yes, you are right.

Also, in the log files what do the 'search partners' and regular 'google search' entries look like?

The referrers are the same as from natural SERPs. If you want to distinguish the AdWords clicks through, you have to modify your destination URL in any way (e.g. by appending a unique query string).

[ogletree]

I have specific landing pages that generate there own log file. I don't use my ISP log files I generate my own with a php include on each page.

[doortodoororganics]

the query string marek is referring to is the destination url... it could look something like this:

[example.com...]

so any traffic coming from that campaign would land on a unique, identifiable page.

[edited by: eWhisper at 12:08 pm (utc) on Feb. 5, 2005]
[edit reason] Please use example.com for sample links. [/edit]

[ugamis1]

thanks for the follow up guys. makes sense.