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I am thinking of trying the Google AdWords Select program for one of my sites. I have a couple of questions if anyone is familiar with this program.
Is the general idea that you bid a certain amount for a certain word and depending on how much you bid depends on where your site appears in the rankings when that word is typed in?
And when someone clicks on your link, that amount is deducted from an account? Couldn't a competitor just keep clicking on your link to run up bills for you?
If anyone's tried this program, (I'm talking about google.co.uk here) can they tell me if it's worth it?
For 3 keywords say, how much would you expect to pay a month for a decent amount of traffic?
joined:June 28, 2002
I think you need to be a bit more clearer in what your definition decent amount of traffic is:
1000 visitors or 1 million visitors, other factors to consider will be the creative you use, this is very important to achieve clicks.
as for competitors clicking, yes it happens, but Googles system is very good and works well to stop you getting charged for this, as long as you know where to look and report abuse to.
hope that helps
Google allegedly has a way to detect bogus clicks but I can't explain what it is. However, it is usually not in your competitors interest to click your ads, unless you have a limited budget for the ads.
You see, the more an ad is clicked, the higher it is placed. So an ad that a competitor would click all the time would float to the top of the list -- except if you limit your daily click budget your ad stops appearing until the next day.
I have a lower bid than some of my competitors but I get a higher placement because my site is genuinely more of what the public wants. This is what is so great about ad words select. If you have a good product, the "bigger boys" can't buy their way above you. if they don't get clicked, their ads drop down the list or even are eliminated completely if they can't meet the .5% minimum clicks to impressions ratio.
Unlike Overture, Ad words select lets content and popularity rule, not money. Write an ad that the public likes better than the competition and you will reap great benefits. If you write a crap ad people will ignore, you won't even be able to use the program because you won't hit the minimum. (I have a lot of competitors who appear briefly then disappear because they can't hit the minimum regardless of their willingness to pay a lot more.)
Your Ad position depends on a combination of click through rate and your average cost-per-click. If your ad has high CTR, you can bid low and still be on top of your competition.
Here is an interesting article that compares Google AdWords with Overture -
"And when someone clicks on your link, that amount is deducted from an account?"
Well... No. Unlike other PPCSEs, you don't deposit $$ in your Google account. Here, at the end of 30 days, you credit card is billed based on the number of clicks on your advertisement. This means you get a credit of 30 days!
"Couldn't a competitor just keep clicking on your link to run up bills for you?"
Steve makes an interesting point. If your competitor is dumb enough to keep clicking on your ad, well... send him a thank you note! This is what Google has to say about this issue -
What prevents users from repeatedly clicking on my ad?
[edited by: Marcia at 9:42 pm (utc) on Aug. 4, 2002]
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