Average Position - How High do you keep?

Should I delete these keywords?

[zeus661]

In an ad I have about 25 keywords that have high avg. pos. (like 14+) that are getting impressions but no clicks. A couple of those 25 or so have one click.

Should I keep those keywords?

I do not want to raise the bid amounts because I can not compete with where the bids should be.

What would you do?

[eWhisper]

If they are 'in trial', and you have other words that are 'on hold' that you wish to move into 'in trial' - then get rid of them and free up space to try out other words.

If you think they're good words for your industry, and you're not having the above problem with 'in trial' keywords, then it can't hurt to leave them around.

[zeus661]

They are not in trial or on hold. My line of thinking is that they may be lowering my CTR because of the impressions. None of them have high impressions but as a group they are high.