AdWords = Gold

little by little

[Tonearm]

I've been experimenting with AdWords for a little while now, and I'm refining my concept as I experiment with different things. Is there good solid advice on using AdWords that I might be able to apply, or does it vary too much between advertisers?

Right now I'm having great success with $0.05 across the board, and using only one ad which describes the general theme of my site. This really targets my vistors.

- Grant

[steverose]

Doubt you will get much specific if people are having success but it is nice to see someone doing something that sounds similar to what I am doing. Keyword as title period. 5 cents across the board. Highly targeted text that says exactly what you are offering. Broad match mainly. Working well. Cheers, S

[Tonearm]

Steve,

Thanks for your response. As far as having the keyword as the title, have you thought about changing it to a static phrase that describes your site? I think that's good for weeding out the non-buyers. People who don't like what you are all about won't click and you won't pay. Are you a retailer?

- Grant

[zeus661]

Sounds similar to what I am doing. I have a campaign set up for one CJ affiliate. In that campaign I have about 13 ads. Each ad is specific to a certain line they carry. All keywords are 5 cents. I have always done well with this canpaign. Wish I had a few more like it.

[eWhisper]

This thread has a lot of links to some very informative posts for those new to AdWords:

[webmasterworld.com...]