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Also, that ad you use as an example would not be approved because it has two exclamation points. You are allowed a maximum of one.
qwer, it sounds as if you probably already know this - but just in case, for a rundown of the the Guidelines, it is well worth spending a few minutes with this page:
Google AdWords Editorial Guidelines
PS - I seem to have caught a bug, and am heading home shortly so that I don't get the rest of the team sick. Back tomorrow, with luck.