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We've compiled some tips geared to help Google Advertising Professionals like you.
New! Check out our marketing tools - which include AdWords materials, a customizable presentation, and more - to help you sell AdWords advertising and promote your services to clients. You can find this new Marketing Tools link on your Pro Center page.
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Learn more about My Client Center.
So, I log into the MCC today, and see the above in a highlighted box at the top of my MCC.
Seems Google is trying to help the agencies sell my accounts.
1. Educating clients on AdWords (.pdf)
2. Customizable business presentation (.ppt)
3. Lessons on selling AdWords (flash)
4. Advertiser success stories
Interesting first step to the MCC. I'd rather have seen more functionality to the account, but at least it's a start.
Funny to see how a technical company tries to do marketing :)
"Tell the audience what you have. Highlight the benefits of getting it--and getting it from you."
Quite a disappointment, because I think the on-line training sessions are very professional and nicely done.