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MCC Upgrade

Marketing Help now Available from Google

1:47 pm on Jan 18, 2005 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 13, 2003
votes: 8

We've compiled some tips geared to help Google Advertising Professionals like you.

New! Check out our marketing tools - which include AdWords materials, a customizable presentation, and more - to help you sell AdWords advertising and promote your services to clients. You can find this new Marketing Tools link on your Pro Center page.
Did you know? You can use the Jump to client menu listed above to toggle quickly between client accounts from most views.
Learn more about My Client Center.

So, I log into the MCC today, and see the above in a highlighted box at the top of my MCC.

Seems Google is trying to help the agencies sell my accounts.

New materials:
1. Educating clients on AdWords (.pdf)
2. Customizable business presentation (.ppt)
3. Lessons on selling AdWords (flash)
4. Advertiser success stories

Interesting first step to the MCC. I'd rather have seen more functionality to the account, but at least it's a start.

1:58 pm on Jan 18, 2005 (gmt 0)

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joined:Jan 25, 2003
votes: 0

I agree and have no problems selling Adwords to my prospective clients. I would certainly not use the proposed stuff. In my presentations I have 1 slide on Adwords and the rest is about the customer's business issues.

Funny to see how a technical company tries to do marketing :)

5:59 pm on Jan 18, 2005 (gmt 0)

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joined:Apr 30, 2004
votes: 0

That PDF is amateurish and poorly written:

"Tell the audience what you have. Highlight the benefits of getting it--and getting it from you."


Quite a disappointment, because I think the on-line training sessions are very professional and nicely done.

11:51 am on Jan 19, 2005 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:July 8, 2002
votes: 0

>>> That PDF is amateurish and poorly written

You hurt AWA's feelings. Now quickly apologize before he leaves us ;)


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