How will the CTR be calculated for non appearing ads?

[PeteM]

I believe that this is the last big issue (IMHO) that hasn't been responded to by AWA (thanks for all the others reponses BTW).

If an ad does not appear (due to it being for a duplicate domain), how will it's CTR be calculated?

AWA, any news yet?

Apologies if this has already been answered and I've missed it.

[bazza9]

Surely the same way that it always has been? If you have an ad that has never been shown before then it must be assigned a "default" starting CTR.

I would imagine that will remain unchanged.

[contentsiteguy]

Which basically means you will have to bid high to give some keywords a fighting chance for impressions if ads already established with the same domain name have high bid rank. Google probably continually adjusts "default CTR" on the fly relative to what the CTR of current ads for that keyword are showing so that it's all market driven rather than a case of who's first. AWA?

[AdWordsAdvisor]

Seems like there are really two different questions here. Correct me if I'm wrong, but the two question seem to be:

Question 1:

If an ad does not appear (due to it being for a duplicate domain), how will it's CTR be calculated?

I interpreted this to mean pre-existing ads that have been running for awhile, but which may not appear when the new policy is implemented.

In this case, each keywords has an existing CTR which will be updated exactly as it always has been:

* CTR will change with every single impression or click

* If there are no impressions, then there are no clicks either - and CTR remains the same

Question 2:

If you have an ad that has never been shown before then it must be assigned a "default" starting CTR.

I would imagine that will remain unchanged.

This has always been the case, although it is really the keyword that is assigned the starting CTR, and not the ad.

I'll double check that this is still true (as I believe it is) and post again later.

AWA

[toddb]

AWA, is there a time scaler? I have noticed if we pause or lose our campaign for various reasons. Then we lose our position sometimes.

[oasisx]

Sure when this hits I can just max my CPC until my only competitor goes away? He will never get a chance.

[AdWordsAdvisor]

AWA, is there a time scaler? I have noticed if we pause or lose our campaign for various reasons. Then we lose our position sometimes.

Toddb, so far as I am aware, this is circumstantial. By that I mean that the competitive landscape is changing moment to moment - and if you pause for example, and then resume later, well, things will be a least slightly different by definition.

And possibly even very different, if a motivated competitor has just started to advertise, or someone is runing a special promotion and pumps things up for the short term, etc.

AWA

[patient2all]

I question that AWA.

I've had the same experience where if I pause a campaign, the amount of time paused most certainly appears to knock my CTR down proporitionately. This is even in searches with few other competitors.

It almost appears that the days with 0 CTR (while paused) are added in to determine your overall average CTR.

patient2all