Does 'free' in the ad work anymore?

Are people suspicious of it?

[ThomasAJ]

I guess that it varies depending mainly on target market, but in general from my experience it really makes no difference to the CTR.

Any other opinions welcome.

[eWhisper]

"Free Shipping" can work wonders.

[AdWordsAdvisor]

"Free Shipping" can work wonders.

Just based on my own behavior buying online - or even through catalogs for that matter, 'free shipping' is a huge draw - and can even be the deciding factor when I have to pick where to buy.

One quick policy note: if you mention 'free shipping' in your ad, when our team reviews your ads/sites, they'll be looking to see the free shipping offer confirmed before they get to your checkout pages.

AWA