Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

CTR for content-targeted ads

What's a good CTR?



8:07 pm on Mar 14, 2003 (gmt 0)

10+ Year Member

For a group of ads, I'm getting 0.85% CTR on SERP ads and 0.09% CTR on C-T ads. Are my ads doing as well as they should when they're displayed as C-T ads? How do I tell whether my CTR is high enough for my ads to be displayed?


8:26 am on Mar 17, 2003 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I think that everyone is seeing lower CTR's for the content ads.

To early to say anything about it yet. Bottom line will always be the three letter word: ROI.

I could be wrong, but I remember Google was hinting that could/should be better with content ads. My hunch is that content ads will be a welcome addition with less CTR and less ROI, but so what, if it does not disturb your normal search ads/rankings/qualifications?


Featured Threads

Hot Threads This Week

Hot Threads This Month