Welcome to WebmasterWorld Guest from 54.144.107.83

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

CTR for content-targeted ads

What's a good CTR?

     
8:07 pm on Mar 14, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:June 23, 2002
posts:60
votes: 0


For a group of ads, I'm getting 0.85% CTR on SERP ads and 0.09% CTR on C-T ads. Are my ads doing as well as they should when they're displayed as C-T ads? How do I tell whether my CTR is high enough for my ads to be displayed?
8:26 am on Mar 17, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 11, 2001
posts:2725
votes: 0


I think that everyone is seeing lower CTR's for the content ads.

To early to say anything about it yet. Bottom line will always be the three letter word: ROI.

I could be wrong, but I remember Google was hinting that could/should be better with content ads. My hunch is that content ads will be a welcome addition with less CTR and less ROI, but so what, if it does not disturb your normal search ads/rankings/qualifications?