Thanks
Kevin
your message is quite vague. I honestly think you should not use content, it is mostly a waste of time...But, depending on what you are selling, content CAN be useful, so i have no answer for you. You need to figure out your conversion from the content vs. the search net. There is no way to increase your content ad showing tho, (not that im aware of someone may prove me wrong)
Can anyone give me some tips on increasing my content search exsposure. I need more hits since im paid ber hit.
surf4soul, this may not be the answer you're looking for - but it is, as a principle, a good way to get more (and better) traffic on content partners:
First, it's important to know how your ads are placed on content partner sites. Rather than being based on individual keyword searches, your ads are delivered on the basis of an overview of all keywords within an Ad Group.
So a key to quality traffic is to use multiple targeted Ad Groups to your advantage.
Lets say that, at present, you have just a few Ad Groups, and they're rather general - meaning you have what might be called 'general purpose' ads running on a long list of 'general purpose' keywords. This may well limit the number of sites to which your ads will be delivered.
On the other hand, if you were to break your products and/or services down into seperate, and highly targeted, Ad Groups - each of which focused on one product or service (and in which all the keywords were about that same thing), then your ads would most likely be delivered to a wider range of sites. In other words, more traffic.
And that traffic will be more targeted too.
AWA
Kevin
