I just saw an AdWords ad with a phone number on the third line. I thought this was against the TOS, but I can't find it mentioned. AWA, any insight?
Wrgvt, phone numbers in ads are actually OK within the Terms and Conditions.
I think I'll not comment on whether or not it is a good idea, though, except to say that I am leaning towards 'No'.
On the other hand, there have been a few threads on this subject in the past, in which others have made compelling cases for the practice, and have reported real success with it.
So, I guess 'results may vary'!
AWA