Seemed, i finally figured how to use the syntax, but now i see that the title shows up so..ugly..:(
In my ad group where i have a title as {KeyWord:some widget}, i have keywords both as phrase, broad and exact matches. Now, when i check how the ad displays for query 'this widget', it shows up as "this Widget ", in quotes. :( so, is it only possible then to use dynamic titles with broad-match keywords only to have titles displayed appropriately?
Thank you, any help appreciated!