how to make landing page attractive

adwords landing page

[benevolent001]

hi
in the times when cpc is very high ranging $2-$5 i am finding hard to increase my conversion ratio,its adding to my bills with each day passing by.

i wanted to how to make adword landing page such that user is attracted to it,should we include all information about the product
or just some information as including detailed informations makes page stuffy and bit crowdy

should i include information about other products too in that page? or not?

how much length should be of the page,and how much words to read.....i mean content

what are ur suggestions and how u are making things to work,help me with ur suggestions.

Regards

[is300]

large product pictures seem to work for me.

[eWhisper]

AdWords thread:
[webmasterworld.com...]

Very Good eCommerce Forum Thread:
[webmasterworld.com...]

A few searches for:
improving conversion rates
landing page conversions
a/b testing
etc

Will net you a lot of threads that have occured on these boards over time.

You'll find what works for one site or one product, won't necessarily work for another.

This is where a/b testing your pages comes into play to improve conversion rates.