Keyword(s) used on AdWords referral?

Is this data available?

[sun818]

I apologize if this has been asked before. From an Overture conversion, they were able to passed along in the URL the keyword the buyer used in their search to find my product. Is there a similar feature in AdWords?

[skibum]

www.webmasterworld.com?{keyword} should work in the click-through URLs

[roitracker]

Tag your destination url:
www.domain.com/?source={keyword}

Or grab the referrer string for the full search phrase used (ie. not just the KW bid on).

<added>beaten to it by skibum!</added>

[sun818]

Great - will give it a go. You think {keyword} would work for Froogle feeds as well?

[roitracker]

You think {keyword} would work for Froogle feeds as well?

No, since you're not bidding on any KWs in Froogle. The only way to track these is to tag the links with product identifiers &/or parse the referrer (froogle.google.com).

If you're talking about AdWords displayed at the side of Froogle, then yes, {keyword} would work.