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Grammar & Suspension!



9:25 pm on Mar 6, 2003 (gmt 0)

10+ Year Member

Just got our first suspension - after running the same ad for some time, it came to the attention of the UK google cops -


Animal Products
Red Widgets Blue Widgets Red Widgets
60+ fun designs to buy online

Google wrote -
"-> Ad Text: The following phrases do not meet our grammar
requirements: "Red Widgets Blue Widgets Red Widgets".

We suggest using "Red Widgets, Blue Widgets & more" instead."

Never had a clue that a comma could be so important so re-read the guidelines & had a look at what others ads are doing. One of our competitors has (in no 1 spot):

Designer Products
48 Styles to choose from!
Great Prices, Quality Service

So - is it ok to use exclamation marks & 'great prices' but not commas? Makes me feel like dumping the ad, but thought would see what you guys think.....any feedback would be appreciated


10:52 pm on Mar 6, 2003 (gmt 0)

10+ Year Member

I've had some suspensions, about 70% of which were logical, 30% pretty pointless.

I got one for superlatives, for stating -

"the net's largest widget store"

I was told not to use "largest". Which I found a little frustrating as the fact that it *is* the net's largest widget store cannot be disputed.

And I got one for using "&" in the title instead of "and".

Interesting Fact: If you do a Google search on "matrix reloaded" it brings back an ad that is solely a list of keywords. (Although I don't think it will be there for long!)


3:56 am on Mar 7, 2003 (gmt 0)

10+ Year Member

I think the cops gave you a ticket for repeating "Red Widgets" in the same line. The comma is necessary too, but not the major issue with the ad.

and yes, using superlatives will almost always get you busted, regardless of the circumstance.

Don't try to buy ads for cigars either...


4:39 am on Mar 7, 2003 (gmt 0)

10+ Year Member

I'm NOT an Adwords expert, and I don't have a lot of experience with website building. but I Do have marketing and copyediting. Beyond that, I am a true consumer.

I don't know what Adwords is wanting for sure, but I see one point right off.

Essentially, your ad says you have "Apples, Banannas, and Apples."

Most consumers will accept you have 2 choices or 3 choices, but something inside us reacts when we're being offered 2 choices presented as 3. Something just says, so why do you have bananas when you so obviously only want to sell me an apple?

In this case, it's especially daunting because humans often like options 2 and 3 better than 1. (notice how sometimes the position 2,3 and 4 adwords have a higher CTR than position1?)

First, you're subtly discounting option 2 by mentioning option 1 twice. So this leaves us with option 3. That would be fine, if it wasn't the same item as option 1, which is internally discounted in many shoppers minds.

You'll need to either list 3 items or 2 items and a special feature.
(Starfruit, Golden Delicious Apples, Speed Shipping)
..in which case list your most exotic/interesting item first, your best seller/core product second.

I could have misunderstood your exact wording because of the required cloaking for the products, so if you want to sticky me your ad, I'll look at it and see if there's a better solution.

Dian :)


2:02 pm on Mar 7, 2003 (gmt 0)

10+ Year Member

Ah yes, I didn't spot that one of the words was repeated! (obviously the intention). In the case I can well understand why the ad was suspended.


11:33 am on Mar 8, 2003 (gmt 0)

10+ Year Member

Hello people, thanks for your feedback.

Sorry, I confused the issue by not using my actual copy (newbie & not used to subbing 'widgets' in postings!)

To clarify, there were no repeats of any of the words.
Got pulled up purely for lack of of commas :

Animal Product Name
Dolphins Cats Ducks Bears Elephants
60+ fun designs to buy online

Had run this ad for some time previously with reasonable click through rate of around 9% so happy that the copy was doing its job.....

Now re-written the ad & awaiting re-approval......


11:43 am on Mar 8, 2003 (gmt 0)

10+ Year Member

PS for Ghostmonkey -
I put an '&' in one of my other ads title lines.

It didn't get pulled up, but I did notice when it appeared on one of the partner sites ads that the '&' came out as 'amp' which made it look a bit odd, so maybe that's why it's not recommended


11:54 am on Mar 8, 2003 (gmt 0)

10+ Year Member

Could be right, there. Well, I'll go &amp do some work now...


12:26 pm on Mar 8, 2003 (gmt 0)

10+ Year Member


OOPs! It IS very hard to get fine points across when you can't use real life examples.

Can we put this in the category of Nice answer, wrong question? With luck, the info about item positioning will help someone someday. but dang, it didn't help you one bit.

Sorry about that!

Dian :)


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