Google News Release on New Ad Program

[rubble88]

For those who want to check out the official news release about the new content-targeted advertising program and other issues, here it is. [businesswire.com]

Also, some comments from Danny S. in this Wall Steet Journal article [asia.news.yahoo.com]. Registration to read is NOT required to read full-text.

[TomWaits]

Google, which boasts more than 100,000 advertisers world-wide

Maybe I've been sleeping. I didn't realize that Google had already passed Overture in number of advertisers. Wow.

[GoogleGuy]

That's the first time that number has been released, as far as I know.

[vitaplease]

any estimates for the average yearly ad spending per advertiser?

maybe some overture data?

[GoogleGuy]

Umm, not sure about those numbers. The only one I know for sure is 100K advertisers on Google, which coincides nicely with the 100K posts on the Google News forum. :)

The momentum that AdWords has is pretty amazing. English + 10 non-English languages, geographic targeting, options for content ads--it's exciting to watch.

[Shak]

in this instance I would assume that the number of 1time Adwords advertisers will be getting counted.

naturally with the low entry expense, many a webmaster has gone and opened an account, and then never used it to its real potential.

Overture on the other hand has a slightly higher entry cost, combined with a few more headaches getting campaigns live.

Although I have NO data (sorry GG, your girls in the UK wont share that sort of sensitive information with me, even when I told them it was to help you), I reckon quite a number will be -$1,000 per year.

Shak

[dkoller]

haha - nice try vitaplease... slightly less obvious than asking for a revenue sheet straight up, i mean, you still would have to multiply...