CALIFORNIA, Nov 16, 2004,—Buy.com, the Internet Superstore, and Google Inc. (Nasdaq:GOOG) today announced the launch of an advertising partnership that delivers Google AdWords advertisements to Buy.com’s customers. As part of the agreement, Google’s targeted, text-based ads appear on Buy.com’s website through the Google AdSense program.“The partnership between Google and Buy.com furthers both companies’ mission statements, which are customer-centric,” stated Neel Grover, president of Buy.com. “By adding Google’s targeted ads to Buy.com, we are giving our customers additional, highly-relevant resources with which to make an informed buying decision.”
Google’s relevant, targeted ads are now incorporated throughout Buy.com’s website, including top-tier technology pages such as the computers and electronics homepages, as well as the popular entertainment and leisure stores including Books, Music, Sports, DVDs, and others. In addition, customers searching on Buy.com will receive Google advertisements on the search results pages.
“Google’s relevant ads are designed to improve the user experience on Buy.com, while providing the company with an additional revenue opportunity,” said Omid Kordestani, senior vice president of World Wide Sales and Field Operations. “This agreement also adds Buy.com to the Google Network and extends the reach for Google AdWords advertisers to another quality website.”
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Hope this will help to increase our conversion rate :)
I could see some interesting ways Google could use the new Froogle feeds to channel that into into targeted Buy.com areas.
