Does google do anything about the overall CTR of an ad group? Do they look at it and consider it for any reason?
Thanks.
Does google do anything about the overall CTR of an ad group? Do they look at it and consider it for any reason?
No - it is the CTR of the keywords that really matters in terms of position and pricing.
I could probably make a case for the CTR of Ad Groups being useful to advertisers, though, as a measure of the overall success of their keyword list.
AWA
