Keywords ROI tool

Any way to track keywords convertion?

[Olorin]

Hi all,

Do you know a tool that with allow me to track which keywords have resulted in conversions?

Regards
Olorin

[Robsp]

See "conversion tracking" under your campaign management tab. Adwords has very decent script based conversion tracking.

[redzone]

Using paid search campaigns such as GAW, just tracking conversions isn't going to be all that beneficial.

Knowing CPA (Cost Per Action/Conversion) is going to help you better manage your paid search campaigns.

Some advertisers track both CPA and ROAS (Return On AdSpend), if they are selling a product, while lead based advertisers usually just focus on CPA/CPL (Cost Per Lead)...