Which reports are the most useful?

[Jon12345]

Which Adwords reports do you find most useful and why?

Jon

[goodroi]

My own internal reports that tracks the return on investment for my adword buys. I don't care about impressions or CTR, I just want to know if I spend $1 on adwords will I sell $2 of my product.

[Robino]

True dat! Your bank statement is your best report.

[lufengmei]

bank statement! That's right, check you balance and if >0 you will win.

[eWhisper]

I find that I skip every report option and always use the 'custom reporting' feature instead.

I can look at exactly the paramaters I want in any given campaign to find out my info.

I also have a weekly 'disabled, slowed, disapproved' report to know if anything has happened that I should be aware of.

[Shak]

same as eWhisper

custom report for us always

shak