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Premium Ads - Unique Impression or Raw Impression?

5:50 pm on Feb 27, 2003 (gmt 0)

Full Member

10+ Year Member

joined:Nov 30, 2002
votes: 0

I heard someone saying $68 per 1000 impression in another post with $150,000 minimum puchase and I nearly fall down from my chair!

Is that $68 for 1000 unique impression or raw impression. I can't even think how scary it was if you told me it is raw impression where a visitor search a term and view page 1, page 2 and page 3 and is counted 3 impression!

Can someone answer me

1. Unique impression or Raw impression
2. Do they show your Impression to Click Ratio?
3. Do they tell you how many clicks are generated?

10:55 pm on Feb 28, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 20, 2003
votes: 0

I don't actually do premium ads with Google, but if it follows what I've seen with AdWords they are (in almost all cases) not 'unique' impressions at all.

Try testing it with a low-impression keyword and you'll get a good idea. If a visitor (a Google-Cookied one I would guess) refreshes a SERP page very rapidly it might not count the ad again, otherwise it will.

(For the side-answer of what will constitute a billed 'click' for AdWords -- I have a good idea as someone decided to attempt to spam a keyword I'm in, but I'll decline to answer.)


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