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Not only the ads will show on google and the search result of their partner, but now the ads can be show on other websites also, such as HowStuffWorks, Weather Underground, and Blogger.
Yes, now we, sort of, know why Google buy Blogger.
What do you think? And have anybody see the ads in other websites? One topic in Google Adwords forum mentioned about the ads showing on Sourceforge.
In 1998 there are several references in the trade press about ideas such as "Transactive Content" and "Contextual Commerce".
C2B Technologies Riding the Next Online Shopping Wave?
By Dianne See
Issue Date: Jul 28 1998
"...transactive content, a term coined by Forrester Research (FORR). According to Greg Newman, cofounder and senior vice president of C2B Technologies, transactive content is the 'marriage of content with product and service recommendations.' ..."
A similar idea called "Contextual Commerce" is generally credited to Dr. Augustine Fou, go-Digital Internet Consulting Group, Inc. in this seminal article from Aug. 1998:
Indeed, many companies in this space have started and died in the last four and a half years:
The following companies had nationally advertised initiatives in Contextual Commerce, but gave up that business:
The company FizzyLab of Seattle is particularly notable for raising $9MM of Venture Capital and burning through it in 10 short months before going out of business.
This path is littered with the skeletons of failed efforts. In order for this to get any real traction with publishers and advertisers it has to be done very carefully.
I'm not convinced the recent entrants in this field, including Google, have the seasoned experience to carry it out properly: note the concerns in this thread of seasoned publishers and advertisers alike.
I was new recently too. One needs thick skin to break through on this board, trust me, but we need more individuals like you around. Stick with it. There is NO better place to learn then WW. Also take a peak at [webmasterworld.com...] this thread has really helped me to better use this resource.
I'm getting a reasonable percentage of click-through on my free placements...but who knows where that's from?
Ironically, the single blog on Blogger that's really relevant to my key phrases is *mine,* but I have a paid account with Pyra, so no advertising shows up!
GoogleGuy, I'd really like to have the ability to select among your syndication partners about where our Adwords would appear. I'm already seeing patterns in response that are a function of where the ad appeared. The value of some of these syndication partners is looking like it's going to be very different than the value of others.
You're right in that Google has to do things differently than the companies that are now RIP.
But, Google is doing some things that have been tried before. For example, a few years ago I was on the phone with a guy from Deja discussing content linking. He said that they tried it on Deja News, and the users complained about how text they wrote invoked advertising. Deja punted this idea.
It will be interesting to see if Google can pull it off successfully now that Deja News is owned by Google.