Adding broad, exact and phrase to one adgroup

What are the rules re adding all three types to one adgroup

[jarboy]

Hi

Is it worth adding these three keywords to an adgroup to see which matching option gives the best reults?

blue widgets
[blue widgets]
"blue widgets"

Or would it be dissallowed (or pointless :) )

Thanks

[priyamav]

it seems pointless, but it's not a bad question: what wins over what: [widget] means searching for red widget will not show the ad, but widget means the ad will be showed. Does the 'narrowest' or 'broadest' count?

[jarboy]

Hi priyamav

Thanks for your reply

I think the answer to which one will show (or be allocated the click) is the one that offers the highest combination of click thru' rate x cpc - that's how google differentiate when there is the possibility of them serving an ad from more that one adgroup.

Why do you think it's pointless? Because it's not possible to do or because there's no meanigful info. to be had from doing it, or something else?

I thought if [blue widget] got a better return than blue widget then I could bid accordingly on these 'two' different terms - does you think I'm wrong :-((

[eWhisper]

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