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150% Ctr

How is this possible?

     
8:42 pm on Oct 20, 2004 (gmt 0)

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10+ Year Member

joined:Dec 18, 2003
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Noticed our CTR has been increasing during last 3 weeks(2 to 3 times the normal levels compared to last 6 months), but one keyword hit 150% - just curious how this is possible?

thanks

9:11 pm on Oct 20, 2004 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:Jan 25, 2003
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Usually these are clicks from the browser cache so 2 impressions 3 clicks (1 from cache). This is most common if the impressions are very low.