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Not enough impressions

for some keywords

         

twinn1

3:12 pm on Oct 14, 2004 (gmt 0)



Hello,

I have big problem. For many my ad groups the traffic estimator shows many clicks for keywords, but actually clicks not many. Ctr about 1,5-2% and bid is high. It's possible improve impressions?

Thank you.
Vladimir.

realgames

4:28 pm on Oct 14, 2004 (gmt 0)

10+ Year Member



I find low impressions for specific keyword phrases to be a big problem too. I have recently added lots of targeted phrases as suugested by Google to improve relevancy but the problem is that these more targeted phrases simply do not get enough impressions to make it over Googles arbitrary 1000 impression barrier at which point real CTR is used for BidRank rather than the arbitrary CTR Google assigned. It is very frustrating when I have keywords with 25-50% actual CTR but I am still having to bid a very high Max CPC on them just to get on page 1 becuase Google is using a much lower CTR for BidRank. It REALLY sucks because it means having many keyword phrases is costing me more for the same number of clicks than when I just had a few more general ones. I think that unless Google lowers the 1,000 impression thresh-hold niche advertisers will end up paying more by adding more targetted keywords than they were before.

AWR - if you read this please reply because I would really like some input on this issue.