Keyword insertion in the headline

[fallcool]

I noticed that some ads on adwords have keyword inserted in the headline. for example, if I search matrix, then it says "matrix at XXXX" in the haedline of adwords. How is that possible?

I tried {keyword at XXXX}, it is not working

[Sweezely]

The format is {KeyWord: Backup}, where backup is the word you want to appear if KeyWord is too long.

In your example, the headline would be something like "{KeyWord:Backup} at XXXX"

[eWhisper]

It's called Dynamic Insertion.

Origional thread on the topic:
[webmasterworld.com...]

[fallcool]

cool, Thanks a lot