I have been emailing them since last week for an explanation with no response at all. The auto-responder states that someone should get back to me with in 24 hours however its been over a week now with no response.
Has anyone experienced this, where their spend is more than the daily budget?
As emails are not doing any good what else I can do? I am based in UK.
G,
As emails are not doing any good what else I can do? I am based in UK.
If you've not heard within the stated period email them again - you're fully entitled to. Am likewise in the UK and have generally found AW support to be both responsive and helpful. Do give them another go (just as a point; courtesy and politeness seems to work absolute wonders with them..;-))
As far as your daily budget; exceeding it by twice the amount is disconcerting. I would look to set it - or your monthly budget - considerably lower until a reply that is satisfactory to you has been received.
Do bear in mind though that whilst the daily budget may be exceeded from time to time - based on the vagaries of search term/key word usage - your monthly budget will be adhered to (give or take the occasional minor monthly adjustment on G's part).
Syzygy
I think they base it all on the monthly estimate from a daily budget so in theory it should all equal out, and your overclicks should be credited back. Email them again as they usually answer my emails within a day timeframe. There is also a 1-800 number you can call
KG
Couple of weeks ago Adwords spent almost twice my daily budget on a new campaign.
Syzygy and keywordguru are correct that you will not pay, over time, for clicks that are above what your daily budget allows for. When you are billed, you'll get what is known as on 'overdelivery credit' - and those extra clicks become free advertising.
I have been emailing them since last week for an explanation with no response at all. The auto-responder states that someone should get back to me with in 24 hours however its been over a week now with no response.
This is definitely way too long, and suggests that perhaps the replies to your emails are being filtered as 'spam'. This happens with some frequency, so you may want to check the mailbox(s) to which mail judged as spam is filtered by your system.
Please see post #3 here, for some useful tips on how to get better support from the Adwords Support team:
[webmasterworld.com...]
Has anyone experienced this, where their spend is more than the daily budget?
This is actually normal behavior. However, if your budget is routinely exceeded, or is exceeded by large amounts, it is an almost sure sign that your daily budget is too low for the keywords it is supporting. It also means that, most likely, your ads are not showing all of the time.
AWA
It is an almost sure sign that your daily budget is too low for the keywords it is supporting.
If that is all you can afford to spend (& if it was making money you could probably spend endlessly), then it may also be a sign that the CPC you are paying is to high. Remember keywords only cost what you are willing to pay for them.
If your daily budget is $100.00 and Google projects you should raise it to $200.00 for maximum delivery, cut your bids by 20-50% and see what happens. If you do this you will need to keep an eye on your campaign to make sure the ads don't drop so low that they get no traffic, but you may find that you get 2x the traffic you got before for the same price and you make a lot more money.
On a large campaign this can cut expenses by thousands of dollars and turn an expensive campaign that was running on Google 'cause its Google and we just have to be there' to one that is running because it makes business sense.
I was testing some new campaigns with some very expensive keywords and had no intention of running the campaign for the whole month.
(I would go bankrupt if I did :-))
I have now received a reply and the issue has been resolved.
Best Regards
G,
