Or does a high rating today, achieved by a high CTR, mean that the KW will also have a high rating tomorrow, next week, and next month?
In other words, does the KW gather a high rating on a day by day basis?
And what about KW that have been paused?
When its restarted, does the CTR rating revert back to zero?
Thanks.
When a keyword is unpaused, it's old data is saved and started from that point in time. So pausing a keyword only effects it's position if you have new competitors or existing competitors have changed their bids & CTRs.