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Another issue- i started another campaign for a different product about 12 hours ago and used just 2 high traffic keywords (daily limit supposed by google - $2000) with $1 - $2 for each click.
Set the daily reserve to $200. Zero impressions/clicks. But it actually show in paid listings on the first place when i search for it on google - maybe just report timing issue.
I would appreciate your help, its just my first move, what am I doing wrong (besides targeting general keywords which you dont recommend to target as it is not effective - I am just checking if this work for me, I am not an affiliate, I sell real products and have a capable profit margin, if I will have to pay say $10-$15 for each SALE, and the profit will be scalable - I would be more than happy. ) Also can you recommend any other promotion tools which will help me with my goals? Is Overture better technically than Google in terms of such glitches and overall simplicity of use?
joined:Mar 3, 2003
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Without knowing your specifics, which cannot be mentioned here, it is hard to say, but you need to know your visitors anticipated search terms and you need to look at the server logs to see the ones already used. If your site is not in the organic serps, then using specially tagged tracking URLs in Adwords will help you to separate the converting keywords from the merely curious ones.
There are delays in displaying stats but Google has to track your budget in almost real time so that you don't go too far over budget from day to day (it is meant to even up taking the month as a whole). It could take a day or more to see which terms were clicked, hence you should check your server logs (web stats).
I wouldn't set my CPC that high. If you're new to Adwords, it might be a good idea to experiment a little bit with more keywords and phrases at a lower CPC. Don't see it as a way to make money (even if you do)... Rather see it as a way to learn the adwords network. Eventually, all listed ads get some clicks, even the ones NOT listed on the 1st page... (If they didn't, google wouldn't allow so many advertisers for the same keyword) Good luck!
My advice to you is to go through the threads in this forum. This will help you in understanding the workings of PPC advertising and how to choose keywords you customers are likely to be searching for. Good luck for the future.
If,as you say, you are getting clicks but no conversions then it could well be that you are not attracting qualified clickers. In this situation I would concentrate on refining your adwords to be more precise and changing your ad copy to help pre-select clickers. For example, my products are at the top end of the market for what I sell and most searchers will be looking for something cheaper. I used to get loads of clicks and not enough conversions. So I had added the brand name and price range to my ads and this has really helped because it filters out the cheapie customers before they click and cost me money. My CTR is down but my conversion is well up.
I hadn't used Adwords since last year and I was shocked to see how expensive it has become.
IMO advertisers must be factoring Branding etc into the equation as straight conversions cannot justify some of the current bids.
Also with Google having a Monopoly and at the same time refusing to do an update, many businesses are being forced to pay for the first time.
* Use dollar currency.
* Bid the lowest $0.05
A hot product = Lots of competition
You need to find many keywords.
If lots of competition is forcing you to higher your bids I wouldn't recommend you to do that unless you accept gamble with your money.