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Please help me I am confused with adwords

a glitch or am I doing something wrong?

6:36 am on Oct 3, 2004 (gmt 0)

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I am new to this program. I started a campaign with a single ad and a huge number of keywords from the generic ones with huge traffic predicted to the most rare onjes with just 1-2 clicks predicted by google predictor. I set daily limit to $200 - well beyond what google offered as a minimum limit. After 12 hours I checked my campaign and found that those high traffic keywords dont have any clicks, nor they have any IMPRESSIONS (!), as good as the 90 % of all other keywords, except 3 least popular keywords at the top with total of 58 impressions over the given period and not a single click at all.
I removed all zero impression keywords and started a new campaign with only the high traffic keywords. Another 12 hours and the same outcome - no impressions for the high traffic keywords (which are actually a keyphrases consisting of 2 words), still 58 impressions for the campaign 1. When i search for the campaign 1 keyword myself it show in the paid listing, when I search for high traffic keyphrases from campaign 2 it even doesnt show. (My CPC is set to $3.3 - well beyond the cost of the click set by google ($0.05 - $1.95).

Another issue- i started another campaign for a different product about 12 hours ago and used just 2 high traffic keywords (daily limit supposed by google - $2000) with $1 - $2 for each click.
Set the daily reserve to $200. Zero impressions/clicks. But it actually show in paid listings on the first place when i search for it on google - maybe just report timing issue.

I would appreciate your help, its just my first move, what am I doing wrong (besides targeting general keywords which you dont recommend to target as it is not effective - I am just checking if this work for me, I am not an affiliate, I sell real products and have a capable profit margin, if I will have to pay say $10-$15 for each SALE, and the profit will be scalable - I would be more than happy. ) Also can you recommend any other promotion tools which will help me with my goals? Is Overture better technically than Google in terms of such glitches and overall simplicity of use?

2:33 am on Oct 4, 2004 (gmt 0)

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I've found today that thye are charging me alrready $102 for nothing - all campaigns are zero/zero/zero.
Whats happening?
3:49 am on Oct 4, 2004 (gmt 0)

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Slow down, and welcome to Webmasterworld! :)

If you haven't seen this link, try it: [google.com...]

And one here: [webmasterworld.com...]

Without knowing your specifics, which cannot be mentioned here, it is hard to say, but you need to know your visitors anticipated search terms and you need to look at the server logs to see the ones already used. If your site is not in the organic serps, then using specially tagged tracking URLs in Adwords will help you to separate the converting keywords from the merely curious ones.

There are delays in displaying stats but Google has to track your budget in almost real time so that you don't go too far over budget from day to day (it is meant to even up taking the month as a whole). It could take a day or more to see which terms were clicked, hence you should check your server logs (web stats).

10:58 am on Oct 4, 2004 (gmt 0)

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I wouldn't set my CPC that high. If you're new to Adwords, it might be a good idea to experiment a little bit with more keywords and phrases at a lower CPC. Don't see it as a way to make money (even if you do)... Rather see it as a way to learn the adwords network. Eventually, all listed ads get some clicks, even the ones NOT listed on the 1st page... (If they didn't, google wouldn't allow so many advertisers for the same keyword) Good luck!

12:46 pm on Oct 4, 2004 (gmt 0)

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Final stats are the following: 50 clicks at $2 for a single major keyword and not a single sale at all.
At ebay for each 40-50 impressions I get a bid - product is a hot seller at eBay and I am not sure what am I doing wrong.
Supposing I have a bad description page for google - is there any sense of making a separate description page for google adwords stressing "confidence to a shop" factors along with the technical details of a product which are currenly emphasized in the description (confidence on eBay is a question of a feedback, while I suppose that google visitors need some more significant proof of our reputation). However we made many sales before from the same google with the same description. Does anyone having the same diffciulties of transition from eBay to google as the advertising venue?
1:32 pm on Oct 4, 2004 (gmt 0)

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I don't mean to have a go but this is one of the reason's the cost of PPC is spiralling out of control. People jumping into PPC without understanding the inner workings,i.e. Keywords Selection & writing good Ad Copy

My advice to you is to go through the threads in this forum. This will help you in understanding the workings of PPC advertising and how to choose keywords you customers are likely to be searching for. Good luck for the future.

3:27 pm on Oct 4, 2004 (gmt 0)

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Adwords is a complex subject. Too many users seem to get too preoccupied with Clicks and CTR without paying enough attention to conversions. I reckon a large number of Adwords customers are losing money because they are bidding too high for their clicks and not concentrating on getting clicks from qualified potentials.

If,as you say, you are getting clicks but no conversions then it could well be that you are not attracting qualified clickers. In this situation I would concentrate on refining your adwords to be more precise and changing your ad copy to help pre-select clickers. For example, my products are at the top end of the market for what I sell and most searchers will be looking for something cheaper. I used to get loads of clicks and not enough conversions. So I had added the brand name and price range to my ads and this has really helped because it filters out the cheapie customers before they click and cost me money. My CTR is down but my conversion is well up.

3:48 pm on Oct 4, 2004 (gmt 0)

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I started using Adwords again last week (I am launching a new campaign).

I hadn't used Adwords since last year and I was shocked to see how expensive it has become.
IMO advertisers must be factoring Branding etc into the equation as straight conversions cannot justify some of the current bids.

Also with Google having a Monopoly and at the same time refusing to do an update, many businesses are being forced to pay for the first time.

8:37 pm on Oct 10, 2004 (gmt 0)

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Some tips.

* Use dollar currency.
* Bid the lowest $0.05

A hot product = Lots of competition
You need to find many keywords.

If lots of competition is forcing you to higher your bids I wouldn't recommend you to do that unless you accept gamble with your money.


8:39 am on Oct 11, 2004 (gmt 0)

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WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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glitterball - yes it can be expensive, but then again you could just bid the minimum amount.

Google does not have a complete monopoly - have you tried Overture as well?


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