Hi, I've been running both adwords and overture since each's inception. I have found that the cost per conversion on each is about the same but the conversion rate for overture is about 70% better than adwords.
Is that consistent with most others that overture is more expensive per click but it converts better? thanks tom
2:01 pm on Sep 30, 2004 (gmt 0)
It is for us. More expensive but better conversion, about the same cost per conversion in B2C
2:56 pm on Sep 30, 2004 (gmt 0)
hate to throw the canned answer at you, but it really does depend on your industry. I've seen Google do really well for some while Overture scrapes by, and I've seen the complete opposite.
Good news is you are obviously tracking results and you can tailor your campaigns to fit well for you.