Keyword at risk

but they haven't shown it yet

[Powdork]

I am running a campaign where the main keyword became at risk although it was at 2.7% ctr. I created a new ad group for the keyword so it could have its own Title and description. It is still at risk even though it has 0 impressions.

[BillyS]

I've lost words at greater than 0.5%, but I've never seen a word at risk with at 2.7% CTR.

Are you sure this is for the life of the word? Have you run other campaigns with that word in it?

[rbarker]

Try this thread.

[webmasterworld.com...]

Also, is the KW used elswhere in another campaign? Even a deleted campaign? My understanding is the latter will affect a new ad effort using the same KW.

[Powdork]

It has been deleted from the old campaign. It was at risk although it was the only ad producing. It never stopped showing until I tried to follow the advice given onsite for keywords at risk.