Keyword Ads, for words that do well on normal results.

Should you still keep ads for keywords that have topspot on normal results?

[kilo]

Just wondering what everyone thinks about keeping Google ads for keywords where your site already gets the top spot on normal results?

Especially when there are a number of ppl clicking on the ad. So if it wasnt there, you would loose those ppl clicking on the ad and looking in that area.

or is it a waste of money since most ppl use the normal results area anyway.

what do u guys think? do you leave your ads on?

[wheel]

I continue to advertise on keywords I'm in first position. Two ads are better than one - plus I think the traffic to SERPS vs. adwords are likely two relatively distinct groups of people. (and plus, when your top spot dies, you're still on the page).

[anallawalla]

I would keep the ads and not be distracted by the SERPs. I do this and see the clicks coming from the ads a lot more than the SERPs (b2b service niche).

[eWhisper]

[webmasterworld.com...] is a similiar thead.