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I guessed that it was coming but it's still bad news for UK advertisers. I'm convinced that Adwords select calculates its minimum bids on worldwide or U.S. searches (same difference!), and that minimums for UK advertisers wanting to advertise only to UK searchers are unrealistic.
The CPM original adwords gave us traffic at superb prices, cheapest on the net. Oops, sorry no superlatives allowed these days!.
Even if you set it at the minimum that appears, you will be charged less for non-US clicks. My "minimum" bid is $.88 I end up being charged about half that because many of my clicks are from non-US sources.
You can't just buy the top position, which is why ad words is so great IMO. You need to get clicks. I pay less than competitors but rank higher because I get get more clicks because what I'm offering is what people are interested in.
Discussion: Original Google Adwords CPM Kaput!
program ends Sept 31st
Now how did that little song at school go... 30 days has september, april june and november..... Sorry NFFC should concentrate on the news
Are they going to grandfather the existing advertisers at all? $50 is not much of an incentive for some of those.
Do you think this will effect the minimum CPC
I think this will reduce the overall cost in some cases, but how much and whether it will be an across the board change I doubt. Why would Google reduce your prices from a legacy system when everyone is paying what they pay and not complaining.
We set our max bids at what we can afford and will wait for Google is move to a market driven system. Price fixing doesn't work. In the end it's removed and the market takes over.