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Original Google Adwords CPM Kaput!

program ends Sept 31st

     
7:33 am on Sep 2, 2002 (gmt 0)

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It's now PPC or nothing, $50 credit offered to those who swap.
8:59 am on Sept 2, 2002 (gmt 0)

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Bugger !

I guessed that it was coming but it's still bad news for UK advertisers. I'm convinced that Adwords select calculates its minimum bids on worldwide or U.S. searches (same difference!), and that minimums for UK advertisers wanting to advertise only to UK searchers are unrealistic.

The CPM original adwords gave us traffic at superb prices, cheapest on the net. Oops, sorry no superlatives allowed these days!.

11:09 am on Sept 2, 2002 (gmt 0)

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The minimum select bid is the minimum that gets you US clicks. Clicks from other places cost less. If you don't want US clicks, set your bid below the minimum that shows up. (Seems weird but it can be done.)

Even if you set it at the minimum that appears, you will be charged less for non-US clicks. My "minimum" bid is $.88 I end up being charged about half that because many of my clicks are from non-US sources.

8:11 am on Sept 4, 2002 (gmt 0)

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Hi, it seems that you guys have knowledge about the adwords stuff on G. Is there any way to know how much I have to bid to get for a keyword on number 1 or is the system total different? I'm thinking about to give it a try but I really have no clue how it works, any respond is highly appreciated, thanks in advance, Andy

gsx

8:38 am on Sept 4, 2002 (gmt 0)

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You can't just bid the highest to be numer one. It is determined by price, relevancy and clickthrough rates.
10:12 am on Sept 4, 2002 (gmt 0)

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When you sign up the system should default to show you the current highest bid. Make a note of it but then enter a bid of .01, and you will get a message telling you the minimum bid... if you don't want US traffic, ignore that number and enter one about 1/3 as much and you should now be at about the minimum for the rest of the world.

You can't just buy the top position, which is why ad words is so great IMO. You need to get clicks. I pay less than competitors but rank higher because I get get more clicks because what I'm offering is what people are interested in.

11:12 am on Sept 4, 2002 (gmt 0)

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thanks for the quick response and help, I really appreciate this, Andy
8:56 pm on Sept 10, 2002 (gmt 0)

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Do you think this will effect the minimum CPC.

They don't have to worry about low AdWord Select CPCs ticking off the regular AdWords advertisers anymore.

Or, was it more the Premium Sponsorship advertisers they didn't want to tick off?

11:34 pm on Sept 10, 2002 (gmt 0)

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My regular adwords campaign is still going.
6:57 pm on Sept 17, 2002 (gmt 0)

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Some non-US clicks cost more - e.g. Japan
10:09 am on Sept 21, 2002 (gmt 0)

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Discussion: Original Google Adwords CPM Kaput!
program ends Sept 31st

Now how did that little song at school go... 30 days has september, april june and november..... Sorry NFFC should concentrate on the news

Are they going to grandfather the existing advertisers at all? $50 is not much of an incentive for some of those.

Do you think this will effect the minimum CPC

I think this will reduce the overall cost in some cases, but how much and whether it will be an across the board change I doubt. Why would Google reduce your prices from a legacy system when everyone is paying what they pay and not complaining.

12:51 pm on Sept 21, 2002 (gmt 0)

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>when everyone is paying what they pay and not complaining.

Not everyone.
We set our max bids at what we can afford and will wait for Google is move to a market driven system. Price fixing doesn't work. In the end it's removed and the market takes over.

 

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