Welcome to WebmasterWorld Guest from 54.205.170.21

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Negative keywords

How to come up with a good list

   
6:19 pm on Sep 23, 2004 (gmt 0)

10+ Year Member



I've just been through my referral logs and added some new negative keywords.

The problem is working out what should be in the list - if someone doesn't click on the ad, you don't see the referral, but your click through rate is harmed.

Any tips for working out negative keywords?

Is it just a matter of intelligent guess-work, or is there a more systematic approach?

6:57 pm on Sep 23, 2004 (gmt 0)

10+ Year Member



Firstly it is logic but I would also actually search for my keywords and see what comes up. If there are irrelevant pages in the results that follow a trend i.e. they are all about the same thing, then I would put those themes as negative keywords.

Hope this helps

themoron :@)

6:59 pm on Sep 23, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Info post on the subject:
[webmasterworld.com...]
7:21 pm on Sep 23, 2004 (gmt 0)

10+ Year Member



Thanks, I was just beginning to work it out on my own, but still most helpful.
 

Featured Threads

Hot Threads This Week

Hot Threads This Month