Google Adwords

[artie2004]

I am using a broad matching option for a certain keyword phrase i.e "black shoes". Can someone tell how to use the negative matching option so that i can filter out certain broad matching search terms that includes the keyword "black shoes"?

i.e. if someone does a search for "western black shoes", i don't want my ad to show up for it but for any other broad matching search for "black shoes" i still want my ads to show. Thanks.

[dazz]

put in -western

that will mark it as a negative keyword.

[AdWordsAdvisor]

Welcome to WebmasterWorld artie2004!

You may also be interested in the Keyword Matching Demo, found on this page from AdWords Help:

AdWords Demos and Guides
[adwords.google.com...]

AWA

[artie2004]

Thank you guys.