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I did search this site for ClickTracks ("CT") opinions relating to PPC reporting, but came up empty-handed.
Has anyone here used CT for measuring the performance of AdWords and/or Overture campaigns? If so, how difficult was the setup? How accurate and useful was the reporting?
Thanks in advance for sharing your thoughts :)
You can track quite a bit of information based on the results from your ppc campaigns, but you will have to make sure that you are putting in tracking parameters when creating your campaigns (which you should probably be doing anyhow).
I haven't looked at a lot else honestly, but I'd give it the thumbs up.