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which ad will show in a search for 'widget company'

'widget company' or 'blue widget company'

         

GerBot

1:24 pm on Sep 20, 2004 (gmt 0)

10+ Year Member



Now for a simple question

one ad group with two search phrases
Neither phrase has exact matching or a CTR history
bids are the same:

widget company
blue widget company

the surfer searches for:

blue widget company

which ad will be displayed?
widget company
or
blue widget company

PCInk

1:27 pm on Sep 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



They are rotated randomly. Eventually the one with the better CTR gets shown the most.

GerBot

1:31 pm on Sep 20, 2004 (gmt 0)

10+ Year Member



Thanks
WebmasterWorld to the rescue as usual