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I would like to show my adwords ads only with AOL



9:55 pm on Feb 13, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

for a limited time to test conversions, is there a chance to do it?


11:36 pm on Feb 13, 2003 (gmt 0)


I don't think so, but I'd sure love to see the data of that. Unless you are spending a *lot* of money with Google, I don't think they would specify that for you. I am sure this is a service that many others would like Google to support as well.

What you could do is run the test run and look at your log files and pull out the consumers who clicked in from AOL and just run metrics on those clickthroughs. You'd have to set up your ad with either a cookie or a tracking url to do that.


11:41 pm on Feb 13, 2003 (gmt 0)

Google aint letting that happen :(

however from past experience with AOLuk who show Overtureuk results, I can confirm that for a B2C healthcare product, AOL surfers brought THE highest number of sales, more than all the others put together.

best of luck



6:52 pm on Mar 10, 2003 (gmt 0)

10+ Year Member

Here's what I have done/do.

We developed a Search Engine Tracking tool that we employ on client sites.

This tool not only tracks "free" SE refers but Paid (PPC) as well.

How the tool basically works..

Captures the referring site.

If referring site is an SE (we have this data in A DB) we then split up the referring URL into various chunks. What we want here is A) keyword(s); B) SE; and C) any AD tracking campaign URLS

If referer was from a PPC campaign (we know this because of the ad tracking url - engine='Overture') the tool correlates this hit with the referring site.

Example.. if the hit actually came from Yahoo as a PPC hit the program would recognize the hit as an Overture PPC (because of the tracking url being [url?engine=overture)...] but it would recognize Yahoo as the actual referer.

This really helps us to assess how well each sponsor performs as far as ROI and impressions is concerned.

For exmaple.. if impressions for the AD on MSN was 10 and on Yahoo was 100... 7 clicked on the MSN AD and 42 on the Yahoo one we would be able to assess that for click through the MSN AD performed better. Now when we add in ROI factor and we see that of the 7 MSN referrers only 2 placed an order yet on Yahoo 35 placed an order we would have to say that Yahoo was overall performance leader for click conversion.

Jusy my thoughts on the topic. Same logic applies to ADwords.



10:03 pm on Mar 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

You can't chose to do anything other than Syndicate/Not Syndicate and from 12th March, Content search/Not content search.

It's not a pick and chose, otherwise everyone would opt for the most beneficial and abort the not so profitable.

It's easy enough to track the specific referrals and marry sales off against those.

Shak is right, AOL far outstrips the normal "buyer" so if you are less than 1% you are missing out.


4:43 am on Mar 11, 2003 (gmt 0)

10+ Year Member

AOL far outstrips the normal "buyer" so if you are less than 1% you are missing out.

Our conversion rate from AOL is the lowest of the top 6 referrals.


3:42 pm on Mar 11, 2003 (gmt 0)

10+ Year Member

It's not a pick and chose, otherwise everyone would opt for the most beneficial and abort the not so profitable.

Webdiversity, I agree that's probably Google's rationale, but I wonder if they've made the right decision.

I'd expect higher precision in ad targeting to raise bidding competitiveness for the more profitable sites, and lower it for the less profitable. So you're right, people would place lower bids on less profitable sites.

Would the total revenue be lower? I don't know for sure, but I doubt it. I'd expect the increase in bidding level for the more profitable site to exceed the decrease for the less profitable site - in the same way that price rises accelerate as you go up the rankings (i.e. the difference between 1st place and 2nd place is typically more than than the difference between 2nd and 3rd place, and so on).

Not allowing us to specify targeting to a particular site must make it easier for Google to recruit search partners - but only the ones that think they're likely to be below average profitability, who by definition are less desirable partners. The ones who are above average profitability would benefit from this change, as would Google itself.

Allowing us to target by site would increase CTRs (as well as likely increasing average bid), because (clearly) few ads are equally suitable for OSDN and AOL.

Enough second-guessing for today. :)

All the best,


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