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Seasonal adwords that have been disabled

Any workaround for when the season arrives again?

   
6:45 am on Sep 14, 2004 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have some Christmas seasonal ads that performed well during the holiday season last year, but ended up getting disabled in the new year. Very few would be interested in it when it is not leading up to the holidays, although the ones that did click through had a high conversion rate, so I left the entire campaign active. Is there a way to re-enable ads that were disabled due to the low CTR in circumstances such as this, or must I do new ads or change them somehow?

I couldn't find any sort of workaround that would apply to seasonal ads such as this anywhere on the Adwords site, and I found the creative worked well for me during the holiday season, so I really am not too keen on changing it. And I know for next time I should probably suspend those campaigns once January rolls around ;)

7:31 am on Sep 14, 2004 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I think you will just have to create new ads. That would be the easiest way. Then I would pause the ads in the New Year.

I am about to work on some seasonal ads myself so this is what I am going to do.

7:49 am on Sep 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I guess the option is to open up a brand new account and use different URL's.

What I've always learnt is to pause everything seasonal as soon as the season finishes, then it's easy to resume, or go even further and delete them and then when you want to resurrect you can undelete.

8:45 am on Sep 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Would it work to slightly change the text once and change it back to what you had initially. Worked for me.
Then, after the holidays, just pause the campaign and restart it the next holidays.
4:41 pm on Sep 14, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have some Christmas seasonal ads that performed well during the holiday season last year, but ended up getting disabled in the new year....Is there a way to re-enable ads that were disabled due to the low CTR in circumstances such as this, or must I do new ads or change them somehow?

Hey Jenstar, it always makes me smile to see your name appear in the AdWords forum. ;)

In a technical sense, it is not your ads that have been disabled, but your keywords. And if your ad/keyword combination worked well previously, during the appropriate season, you probably don't need to change the ads themselves.

If I were in your position I would:

* First, delete the disabled keywords wherever they occur in your account. This is because if they're disabled in one place, then they'll also be disabled in every other place they're used. And they must all be deleted before you'll be able to re-use them.

* Re-use the keywords in a new Ad Group. In the new Ad Group, you can just duplicate your previous ad, if you feel that it truly can't be improved on. But, putting the keywords in a new Ad Group, even one with the very same ad, will give it it's best shot at success.

And, of course, as you create this new Ad Group remember that negative keywords are your friends!

I couldn't find any sort of workaround that would apply to seasonal ads such as this anywhere on the Adwords site, and I found the creative worked well for me during the holiday season, so I really am not too keen on changing it. And I know for next time I should probably suspend those campaigns once January rolls around ;)

Yeah, there really isn't a 'workaround' for seasonal ads, short of stopping them when the season is over. You can pause the campaign, delete the campaign, or (perhaps best of all) just set an appropriate end date in the 'Edit Campaign Settings' page for that campaign.

I guess the option is to open up a brand new account and use different URL's.

I really don't think this is necessary. Most likely, if the ads worked well seasonally before, they'll work again. But I do advise stopping them, to 'protect' the keywords from being disabled again post-season.

Best of success with this Jenstar!

AWA