Excuse my dumb question please, but I couldn't find a decent answer (probably overlooked it). For a keyword (direct match) I have an average position of 22 with 32 Impressions. Does it mean that the keyword was only searched 32 times in total or is it that only 32 people using this keyword reached my ad on page 3? Any insight is very much appreciated.
Robsp
6:28 pm on Aug 30, 2004 (gmt 0)
The last option is the case as far as I know. Only the 32 that made it to the 3rd page are counted. AWA made a post about this a long time ago.
AdWordsAdvisor
7:49 pm on Aug 30, 2004 (gmt 0)
The last option is the case as far as I know. Only the 32 that made it to the 3rd page are counted.
You are correct, Robsp. An impression is not counted until a user navigates to the page where the ad is actually appearing.
