"It's important to remember that regionally targeted ads still compete for placement with national ads based on relevancy and price per click since any one keyword can still have a mix of national and regional ads.So, if you are a local advertiser, you might want to include region specific wording in your ad copy and keywords."
I guess a simple example might be a local pizza parlor operator who advertises on the keyword 'Seattle Pizza Parlor' in competition with a national advertiser who broad matches on the term 'Pizza Parlor'.
The local guy is still going to be competing for placement with the national advertiser for a search on 'Seattle Pizza Parlor'. . . is he not?
So I'm wondering what advantage the commentator thought would accrue by doing this.
I can see that he might have advantage if his ad (and the headline in particular) included the location . . . but what am I missing apart from that?
Thanks in anticipation.
Be obliged to hear from anyone, it was just that I had a conversation with eWhisper earlier in a related thread.
BTW; is there an 'advanced' (filtered) search option avail for this board?
TIA
