Are Keywords Case Sensitive?

[hacktic]

is [blue widgets] the same as [Blue Widgets] for google?

Thanks
--
Chris

[eWhisper]

Yep, that's the same word. Search terms aren't case sensitive at all.

[treewx]

Is that always that case?

I had a time when I put [ewidgets] and the word got disabled cause it was a brand. Then I tried [eWidgets] and it didn't get disabled. It was a few months ago tho.

Anyone else had this?

Ed

[FromRocky]

But there is something difference between the two. I found that "Widgets" is more favourable than "widgets".

[AdWordsAdvisor]

But there is something difference between the two. I found that "Widgets" is more favourable than "widgets".

Not to say that I can't learn something new, as it happens every single day.

However, I am not aware that the AdWords system distinguishes between upper and lower case in keywords at all. Ad text is an entirely different matter of course!

FromRocky, I wonder if the differences you see might depend on where and when you entered the case variations?

AWA