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Daily budget exceeded day after day

I'm paying a LOT more than my budget

     
12:09 pm on Aug 20, 2004 (gmt 0)

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Hi, I wondered if anyone else had experienced this...

I am aware that AdWords will sometimes go over budget on a daily basis, but never exceed the equivalent monthly budget. I am disturbed however, because I have had a 2 week period in which my daily budget was exceeded, on average, by $15-$20. My daily budget was at the time set to $55, yet one of the days in the 2 week period, click charges amounted to $160 - thats $110 above my daily budget.

I contacted AdWords support last week but as yet, no response.. anybody else had this before / AWA, can you offer wisdom?

Thanks folks, Phil

1:51 pm on Aug 20, 2004 (gmt 0)

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I wouldn't worry about it.
Google seems to overdeliver on most of my campaigns constantly.
I actually called them yesterday to ask some extremely in depth questions based on the daily budget, versus the amount spent, and also if more funds are added for that day.

They let me know what if the system overspends, it should all average itself out by the end of the month. I usually seem to get a lot more than what I pay for so I can't complain
Thanks
KG

6:30 pm on Aug 20, 2004 (gmt 0)

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ppeter, when your budget is exceeded routinely, it is a sure sign that your budget is too low to effectively support your keyword list.

For example, it almost invariably means that your ad is not showing all the time.

So you might want to consider scouring your keyword list, and getting rid of all keyword that aren't giving you good results or good value.

Another step you might want to take is to lower your Max CPC for those keywords that you've decided to keep, but which aren't really that important too you. Doing this will put your ad lower on the page for those keywords, but will allow your more important keywords to trigger your ads more often.

AWA

6:47 pm on Aug 20, 2004 (gmt 0)

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Ah right, thanks very much. Thats a big help.
Phil
8:25 pm on Aug 20, 2004 (gmt 0)

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Definitely true!
I have actually slimmed down my campaigns over the past few weeks and even though I have raised my daily limits on some, the CTR and conversions have gone through the roof! It is all a part of their complicated, yet somewhat effective method of balance.

Just always be sure that when you raise your spending, your conversions and profits/sales go up too. Obviously, their ranking system is not always correct.

Be sure to track your results on your own end and you'll be able to see exactly how the changes are occuring.
KG

6:43 am on Aug 21, 2004 (gmt 0)

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I've just discovered that a new campaign I've had running for a week has been spending $25 a day instead of the budgeted $3 a day. I can accept a little bit of overspending, but 8 times the budgetted amount?

So I've spent $150 instead of about $30. That can't be right. I've just sent a query through to them.
Graeme

6:56 am on Aug 21, 2004 (gmt 0)

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Sorry, am I getting this right? You set a limit for the amount you want to spend per day & they ignore it?
7:16 am on Aug 21, 2004 (gmt 0)

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yep, seems so, I'll let you know what they say
8:33 pm on Aug 23, 2004 (gmt 0)

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I've just discovered that a new campaign I've had running for a week has been spending $25 a day instead of the budgeted $3 a day. I can accept a little bit of overspending, but 8 times the budgetted amount?
So I've spent $150 instead of about $30. That can't be right. I've just sent a query through to them.

graeme, there is an important difference between the click costs you have accrued (which is what I believe you are speaking of), and the clicks that you'll pay for.

You won't pay for clicks that are over-and-above your daily budget, over time. This amounts to free advertising for you, since those users have already gone to your site.

Here is a brief blurb on the subject from the AdWords FAQ:

Traffic is not constant from day to day. For example, fewer people search the Web on weekends than during the week. To account for this and maximize the potential of your advertising, Google may allow up to 20% more clicks in one day than your daily budget specifies.

If you budget US$100 per day in a 30-day month, you may receive more than US$100 in clicks on a given day, but the maximum you would pay is US$3,000 for that month. If we do overdeliver clicks, you will receive a credit, which is listed on your invoice as an "Overdelivery credit"

Above is quoted from:

[adwords.google.com...]

In your case, the overdelivery is more than 20% of course. This means that your specified daily budget is way too low for the keywords that it's supporting, and that your ads are probably not showing very often. More info on this elsewhere in this thread.

AWA

11:34 pm on Aug 23, 2004 (gmt 0)

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Yes, Google got back to me today and I can confirm that any overspends are being credited back to me (free traffic) and that the budget is not being exceeded.
Phew!
Graeme
5:07 am on Aug 24, 2004 (gmt 0)

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I have also received overspends credited to my account. Adwords was doing some upgrading, and I received three figures in freebie advertising from one ad group that exceeded the daily budget. I didn't have to request the refund, they did it automatically.
3:52 pm on Aug 24, 2004 (gmt 0)

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Jenstar - how nice to see you in this Forum!

I wish you'd stop by more often...

;) AWA