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Order of keywords

Does the order make a difference?

     
5:02 am on Aug 20, 2004 (gmt 0)

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"keyword1 keyword2"
"keyword2 keyword1"

Do I have to put both combinations it. It looks like I have to.

5:15 am on Aug 20, 2004 (gmt 0)

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I don't think you need to. They're the same.
6:08 am on Aug 20, 2004 (gmt 0)

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> Do I have to put both combinations it. It looks like I have to.

Yes, if you are using quotes, this is Phrase Match, and order is significant. Alternatively omit the quotes ( Broad Match ), although this has other consequences ( plurals and relevant variations ).

See

[adwords.google.co.uk...]

(while logged on to adwords)

6:59 am on Aug 20, 2004 (gmt 0)

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Thanks.