So, anyway, here is a bit of info about what I have come to think of as the 'Stand-alone' Traffic Estimator.
Now you see it... Now you don't... Hope it's just gone for maintenance and that it's coming back...
Well, as noted in earlier posts, there were a few wrinkles to iron out. So they are being ironed. While I'm not certain of the timing, I am certain that the tool will be back.
Is it too much to hope that it is now more accurate?
AWA - any ideas on the default settings for this tool?
The intent behind Stand-alone version of the Traffic Estimator is to make it much more easily accessible (in that one may go directly to the tool, rather than accessing it by 'adding keywords' to an existing Ad Group, or by going through the ad creation process. However, as I understand it, at this stage the tool itself will be the same.
As I've said before, work is always underway to make the tool more useful and accurate, and this is still the case.
Wonder if they will make an API to interface with this tool?
Although I can't really comment on future developments, I'll certainly pass this feedback on this evening, as a desirable feature.
AWA
obviously you can mimic this information by going back-and-forth, but this should be the default behavior. As an advertisor I want to know what marginal clicks are going to cost me.