same campaign
Syzygy
This is a topic that comes up frequently, in one context or another, on this Forum.But very briefly, the status column of your keywords stats tells you only one thing: how the keyword is performing on google.com - where it's CTR is measured for performance in terms of whether it continues to run, or is slowed, or disabled.
The CTR column of your stats tells you how the keyword is performing on google.com and all partner sites, combined.
Sometimes, keywords that perform well on Google will not perform well on partner sites: you'll then see a healthy status - and a low CTR.
On the other hand, keywords may do well on partner sites, but not well on Google. In this case, you'll see a poor status - and a high CTR.
Speaking to your particular question, to the above info I'd add that the 'Status' shown in your stats reflects the overall life of that keyword in your account - in other words, the date range of 'all time'. So if you are looking at your CTR for a shorter period of time, you may be getting a skewed picture.
46.1% click through = "moderate"?
In this example, I wonder if you were looking at a shorter date range, such as 'Today'?
OTOH, if you were looking at 'all time', then it would be an example of a keyword that did exceptionally well on partner sites, but only moderately well on Google.
Hope this clears it up a bit.
AWA
<edit> Typo! </edit>
[edited by: AdWordsAdvisor at 4:45 pm (utc) on Aug. 17, 2004]
[edited by: eWhisper at 9:01 pm (utc) on Aug. 17, 2004]
[edit reason] fixed URL [/edit]
(And thanks for making me laugh out loud!)
AWA
