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Now that the dust has begun to settle, it looks like the ads really are becoming more relevant & not just because they make Google more money but because they perform better for the clients.
There is less traffic and in some cases sales or leads are down but the associated cost is down farther so the campaigns are performing better. Whatever changes were made really seem to be an improvement this time.:)
Anyone else noticing improvements?
I have always been a big fan of G and decided to stick it out for a couple of months. I am very glad I did! Although my total clicks are still fairly low (I have a very targeted campaign), my conversion rate is on the rebound and still climbing. Looks like they do things right from time to time (couch, Unlicensed stock).
Overall my customers are happy. One thing which specifically pertains to europe is that we find that during holidays volume is significantly lower but conversions higher (if they take the trouble to search while the weather is nice, they may actually want to buy :))
All I'm noticing is that broad matching doesn't work as well as it used to.
I'm wondering if they tweaked the broad match algo again.
It seems that some of the issues with Broad Match Mystery [webmasterworld.com] have been fixed - but not all of them.
It almost seems like the 'common words' or & in trigger a look for regional targeting or set off a different algo search, as the results for 'blue widget xyze' are different than 'blue widget in xyze' (xyze is a nonsensical word just to test the search) for both phrase and broad matching.