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Ad word test

Money Talks

         

otnot

2:10 am on Feb 5, 2003 (gmt 0)

10+ Year Member



I recently had an ad word campain shut down because of low CTR. So I took the same exact key words but this time I set my daily expenditure high and my PPC high and suddenly my adds were getting a good CTR. It wasn't because my ad was up north either!

lazerzubb

3:23 pm on Feb 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's very strange, maybe a few others dropped their bids, and you showed up higher on the partner sites?

amznVibe

4:19 pm on Feb 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is an undocumented "trick" to set your PPC high initially to let the partner sites pick it up for higher placement. Then after a few days you can adjust it lower as necessary. I've read this in a few places, perhaps even here.