example:
1 adword with keyword = sell
2 adword with keyword = sell widgets
3 adword with keyword = widgets
4 adwords with keyword = widgets reds
5 adwords with keyword = red widgets
it seems to me that with broad match the result will be:
1 and 2 will show up on the same page at the same moment
2, 3 ,4 and 5 will show on the same page at the same moment
if this is the case then 2, 4 and 5 should be deleted to avoid bid increse and competition for placement.
is that right?
thanks
fraudcop