Dynamic Keyword Insertion, how?

Still don't get it

[silverbytes]

I heard and readed about dynamic keyword insertion, my understanding is that if you have a copy for your ad that suits your campaign, you can insert all your keywords or keyprhases dinamically in the title, so you don't have to build 100 ads (assuming you have 100 keywords) with the same ad copy.
Am I right?

Also readed that you must use the following syntax:

{Keyword: blue widgets}
This is the rest of you
Add - Great Time Saver!

Now: how do I set that?

Should I write in the title field:
{Kewyord}
{Keyword: Blue Widget}{Keyword: Red Widget}

And keep adding in the same line of the same add the rest of my keywords?
I guess I don't need to create different ads with the {Keyword: my key} formula because that has no sense, would be the same of typing the keywords without {}
...
Can someone explain please?

[Robino]

{Keyword: blue widgets}

"blue widgets" is your default text. It will be shown if your keyword is over 25 characters.

So your ad could be set up like this:

{Keyword:default keywords} Discount Superstore
Buy {Keyword:default widgets} online today
Widgets, Red, Blue and More!

[silverbytes]

{Keyword: blue widgets}
"blue widgets" is your default text. It will be shown if your keyword is over 25 characters.

So your ad could be set up like this:

{Keyword:default keywords} Discount Superstore
Buy {Keyword:default widgets} online today
Widgets, Red, Blue and More!

If my keywords or keyprahses have all max. 24 chars
they will be shown so my add shall look like this?

Picked by google keys Discount Superstore
Buy picked by google keys online today
Widgets, Red, Blue and More!

So if the user serached for "unique widgets" my add will show:

unique widgets Discount Superstore
Buy unique widgets online today
Widgets, Red, Blue and More!

Am I right? I could set only 1 add and that would be enough. Please correct me if I'm wrong.

[eWhisper]

Dynamic insertion is for title only.

Related thread on the topic:
[webmasterworld.com...]

[Robino]

Nope, you can use it in the ad body as well.

That looks correct silberbytes.

[eWhisper]

When did it happen you could use it in the body? Maybe I got rejected for relevancy reasons and it was never explained by my rep that was the reason - I was just told it wasn't possible two weeks ago by G.

[archie goodwin]

eWhisper: I've been using it in the body and even display URL for at least 5 months I'd guess. I've kinda gone away from using dynamic keywords lately, so it's certainly possible that they've changed their policy, but I'm not sure.

AG

[edit_g]

Maybe I got rejected for relevancy reasons

I know they won't let you do it if it gives rise to misspellings appearing in the ad (but that's the same for a dynamic title).

[shaka1978]

You could also get rejected if the dynamic insertion produces gramatical errors, e.g.

Big range of {Keyword: blue widgets}

And then the user searches for 'blue widget'. The ad shows:

Big range of blue widget.

Google doesn't like that.

[howiejs]

Interesting note - I did not know that you can insert dynamic titles in the body (or display url)

[shaka1978]

howiejs: You can insert in the display URL can you?

Interesting...

Does anyone do this? I think I'll test it out to see the impact on CTR although it may bring bring up some strange URLs! I gusee it will make the URL in bold text so may be an improvement?